COVID-19 Vaccines: A Year in Review

December 14, 2021 Lianne Jacobs

The old adage “what a difference a year makes” has never been truer.  January 2020 brought with it the first confirmed case of COVID-19 in the United States and January 2021 saw the vaccination roll-out begin.  With January 2022 around the corner, bringing with it the promise of our youngest children being eligible to get vaccinated later in the year, let’s take a look back at how far we’ve come in the past year.

January 2021

Vitality’s response:  Distributed a survey asking members about their vaccine intentions to assess plans to get vaccinated.  Began a messaging campaign on the newsfeed to provide education to our members as well as a blog series on a variety of COVID-related topics.

February 2021

Vitality’s response:  Launched a publicly accessible employer toolkit on our website to provide our clients and the public with resources to help their employees and behavioral science best practices for communicating about vaccines.

March 2021

Vitality’s response:  Launched the “Stay Safe Together” goal campaign, along with other communication campaigns on our newsfeed, such as the “Tuesday tidbit” posts.

April 2021

Vitality’s response:  Launched a targeted campaign towards those who initially stated they were hesitant about getting the vaccine and re-assessed their vaccine intentions after viewing campaign materials.

May 2021

Vitality’s response:  Used “Shot Stories” campaign featuring Vitality members talking about their reasons for getting the vaccine to promote vaccine acceptance and nudge take-up.

June 2021

Vitality’s response:  Continued to offer tailored messaging and resources to those members who still indicated they were hesitant about getting the vaccine or those members who had not yet submitted proof of their vaccine in order to earn Vitality Points.

July 2021

Vitality’s response:  Launched the “Breaking Down the Headlines” series to help explain the latest COVID-19 news.  Continued to support both vaccinated and unvaccinated members with tailored messaging on our newsfeed.

August 2021

  • President Biden announced a mandate that all civilian federal employees must be vaccinated against COVID-19 or be forced to submit to regular testing.
  • The CDC recommended a third dose of the vaccine for immunocompromised people.

Vitality’s response:  Continued to support both vaccinated and unvaccinated members with tailored messaging on our newsfeed, particularly around breakthrough cases and emotional fatigue as the pandemic continued.

September 2021

Vitality’s response:  Continued to support both vaccinated and unvaccinated members with tailored messaging on our newsfeed, particularly around breakthrough cases and emotional fatigue as the pandemic continued.

October 2021

Vitality’s response:  Continued to support both vaccinated and unvaccinated members with tailored messaging on our newsfeed.

November 2021

Vitality’s response:  Promoted booster shots as well as vaccines for children on our newsfeed.  Added additional resources for employers to our toolkit.

December 2021

Vitality’s response: Offered continued support to members on the newsfeed and the Vitality Insights blog.  Created emotional support resources as well as resources to help members stay safe at social gatherings during the holiday season.


Lianne E. Jacobs, MPH, Health Communications Strategist, has a master’s degree in public health from Yale University.  She is the only indoor cycling instructor who can’t ride a bike.  She enjoys traveling the world, laughing at her own jokes, and tricking her husband into eating baked goods made with hidden vegetables.

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