A new model for population health and healthcare funding.
Healthcare costs continue to rise, while most resources remain concentrated on treating illness after it occurs. The opportunity is to act earlier, helping people take meaningful steps across prevention, early detection, clinical action and condition management so they can stay healthier for longer.
Vitality AI brings data, AI, behavioral science, incentives and healthcare funding together in one connected model. It turns individual health context into the next best action, helps people act on it, and translates verified engagement into measurable value for members, employers and health plans.
The greatest opportunity sits before curative care.
Healthcare systems are highly capable at treating people once they are sick. But physical activity, sleep, screening, clinical action and condition management remain fragmented and under-supported, even though these are the areas where earlier action can reduce risk and help compress morbidity.
At the same time, health plans and employers face a persistent engagement problem. Programs may be clinically sound, but people do not always receive the right action at the right moment, understand why it matters, or remain engaged long enough to benefit.
Vitality AI closes that gap
It enables shared-value population health management across the full healthcare pyramid, rather than concentrating attention only at the curative tier.
From personal context to meaningful action.
Vitality AI combines Vitality's longitudinal behavioral and clinical data, causal models, propensity insights and Google's advanced AI capabilities to understand each person's context and identify the single next best action most likely to improve their health.
- 60M life years of behavioral and clinical data
- 2,800 data dimensions
- 500+ features in the model
The model brings together four connected capabilities.
Personalized Health Pathways
A dynamic journey across physical activity and sleep, screening, clinical action and condition management.
Behavioral precision
Recommendations, communications and incentives shaped around both the value of an action and the likelihood that a person will complete it.
Vitality Status
A simple, equitable measure of verified actions and controllable behavior that connects sustained engagement with risk reduction.
Partner and reward network
Relevant incentives and experiences that help turn recommendations into action and support habit formation over time.
Every completed action generates new insight, helping the pathway become more relevant and effective over time. By analyzing an individual's health profile, lifestyle and risk factors, the platform generates personalized insights at a 99.2% accuracy rate based on physicians' review.
AI grounded in causality, not correlation alone.
Personalization only matters if it changes behavior and improves outcomes. Vitality AI is designed to understand why an action matters for a particular person, what may motivate them to complete it, and how success should be measured at each stage of the pathway.
For physical activity and sleep, success means sustained habit formation. For screening, it means reaching the right people and improving appropriate uptake. For clinical action and condition management, it means helping members begin and remain engaged with programs that can improve their health.
Evidence from Vitality's experience.
Complex intelligence, made easy to act on.
The science and modeling happen behind the scenes. For members, Vitality AI appears as a simple, intuitive experience that makes the most relevant health actions clear.
Members see what to do next, why it matters and how their progress contributes to Vitality Status. Personalized goals, timely communications, partner rewards and gamification help sustain momentum across the full health journey.
Connecting health engagement with what people pay.
Today, healthcare funding is largely disconnected from the actions people take to manage their health. Employers often bear most of the cost, while members who actively reduce risk may see little direct financial benefit from doing so. Vitality Funding Flex creates a more equitable connection between verified health engagement and healthcare funding. As members progress along their Personalized Health Pathways and build Vitality Status, the balance of healthcare funding can shift to recognize the value they create through meaningful action. The model is calibrated to the characteristics of each employer population, including its risk and engagement profile. For employers, it provides a new mechanism to manage the healthcare cost trendline. For members, it creates a tangible and understandable connection between healthier action and financial value.
Risk-adjusted total claims by Vitality Status
Indexed to Bronze unengaged = 100. Lower is better.
Vitality USA experience showing Vitality Status in the previous year against medical claims the following year. 93,000 members included in the analysis. Risk-adjusted for age, gender, client (as a proxy for product type), entity role and condition count to remove selection effects.
Learn more about Vitality Funding Flex.
What changes when the whole system works together.
Health outcomes
- Healthier everyday behaviors
- Greater preventive-care completion
- Improved support for chronic conditions
- Better follow-through on recommended actions
Workforce outcomes
- Healthier, safer, more resilient employees
- Earlier identification of risks
- Stronger access to coaching and human support
- Improved employee experience
Benefits outcomes
- Better awareness and utilization of existing benefits
- Less fragmentation
- A clearer next step for employees
- A more coordinated vendor ecosystem
Business outcomes
- Reduced underlying health risk
- Measurable claims impact
- Greater confidence in wellbeing investment
- More sustainable benefit strategies
Vitality USA experience showing Vitality Status in the previous year against medical claims the following year. 93,000 members included in the analysis. Risk-adjusted for age, gender, client (as a proxy for product type), entity role and condition count to remove selection effects.
One connected model, implemented at your pace.
Vitality AI is a connected population health model that brings together data, member experience, incentives, verified engagement and funding. Organizations do not need to adopt the entire model at once. Health plans and employers can begin from their current level of maturity and implement capabilities in phases.
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Strengthen the data foundation
Bring behavioral and clinical data together so individual context can be understood properly.
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Make engagement targeted
Move from broad programs to the next best action for each person, shaped by value and propensity.
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Coordinate the member journey
Connect pathways, rewards and communications so momentum is sustained across the full journey.
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Align health and economic value
Connect verified engagement to healthcare funding, so health improvement and cost move together.
Each stage creates value on its own. Together, they create a model in which better health actions, stronger engagement and more sustainable healthcare funding reinforce one another over time.
The next chapter of Vitality AI.
What if AI could do more than make healthcare more efficient?
On September 17, 2026, Vitality and Google brought together leaders across healthcare, insurance, employers and technology to explore how AI can help people take the right actions earlier, improve health outcomes and create measurable impact.
Turn better health into shared value.
Vitality AI helps health plans and employers move from fragmented programs and transactional interactions toward a more connected model, one that supports earlier action, makes engagement measurable and aligns value across members, organizations and the wider healthcare system.
More from Vitality
The Vitality Habit Index
How to create habits for a longer, healthier life. A study of more than 1 million Vitality members, in partnership with the London School of Economics.
Read the paper ›
Building Healthy Sleep Habits
The next frontier in prevention. Insights from more than 47 million nights of tracked sleep, and a simple 7-1 rule for better rest.
Read the paper ›
