Build a healthier, safer and more resilient workforce.
Vitality brings together personalized wellbeing, prevention, coaching, condition management, and workforce health and safety in a coordinated population health management strategy tailored to the needs of each employer's population to help employees take meaningful action, reduce health risks, and get more value from their benefits.
Trusted by more than 600 U.S. employers, with proven claims impact.
17Mlives impacted in the U.S.
600+U.S. clients
2008operating in the U.S. since
−4%claims impact, independently reviewed
The employer challenge
Your workforce health challenges are connected. Your solutions should be too.
Employers are managing rising healthcare costs, growing chronic condition burden, preventable safety risks, low program engagement, and a fragmented collection of benefits and vendors that form their population health management strategy. Employees often don't know which action to take, which resource to use, or where to turn for support.
Vitality brings these experiences together, helping employees improve everyday health, complete preventive care earlier, manage conditions, stay safer at work, and access human support when they need it.
Employers face four pressures at once, each making the others harder to solve.
Rising health risk and cost
Poorly managed health risks and chronic conditions drive avoidable claims and higher long-term costs.
Fragmented employee support
Disconnected wellbeing, care, safety and benefits programs create confusion and make engagement harder.
Low and shallow engagement
Generic communications and one-size-fits-all programs produce participation without sustained behavior change.
Workforce health, safety and resilience
Physical health, mental wellbeing, workplace risks and access to support affect absence, injury, productivity and employee experience.
Employers don't need another disconnected program
Many employers already offer valuable wellbeing, care and benefits resources. The challenge is connecting those resources, helping employees understand what to do next, and sustaining action long enough to improve health. Vitality provides the personalized engagement, human support and measurement framework to more effectively manage population health risks and connect individual health action to cost and outcomes.
What we offer
One connected approach to workforce health.
Vitality combines industry-leading behavior change technology, precision personalization, and integrated onsite and virtual care from health professionals to improve health across the entire population. Our digital experience and onsite health professionals proactively engage the workforce, identifying the right next best actions and creating personalized pathways to action.
Wellbeing and prevention
Personalized activities, health risk assessments, preventive actions, screenings, movement, nutrition, sleep, mental wellbeing and rewards that help employees build healthier habits.
Integrated onsite and virtual health professionals
Health coaches, registered dietitians, nurses, and mental health counselors help employees set goals, overcome barriers, and follow through on the actions most important to their health.
Chronic condition management
Health professionals and the digital journeys come together to provide personalized support for employees living with or at risk for chronic conditions, including nutrition counseling and medical nutrition therapy, GLP-1 and weight management support, and accredited diabetes prevention and management programs.
Workforce health and safety
Onsite health coaches, athletic trainers, and nurses help identify health and injury risks earlier, support injury prevention and worksite safety, improve worker readiness, and deliver the appropriate support to help workers stay healthier and safer on the job.
Benefits navigation and integration
A coordinated experience that directs employees to relevant employer programs, benefits, and resources instead of leaving them to navigate fragmented solutions alone.
Smarter incentives, rewards, and engagement
Behavioral science, challenges, communications and rewards help turn healthy intentions into sustained action. An independently validated measurement framework translates verified health management efforts to bottom line impact, enabling better alignment of incentives to outcomes.
How the model works
Understand, personalize, engage.
For employers — your strategy
01
Understand the population
We build a clear picture of the employer and population needs, drawing on employer business objectives, high cost drivers, and unique workforce challenges.
02
Personalize the strategy
Vitality designs a tailored population health strategy across digital experience, health professionals, rewards, and integrated benefits and aligns incentives to maximize engagement and outcomes.
03
Engage the workforce
Vitality's best-in-class implementation and strategy management team leverage best practices to spark and sustain engagement.
For employees — their experience
01
Understand the person
We build a clear picture of each individual's needs and context, drawing on verified health actions, claims and clinical data.
02
Personalize the next action
Each employee gets the next actions that matter most for them, in the order they're most likely to complete them and sensitive to their context.
03
Engage the individual
Rewards, communications, integrated digital journeys, existing benefits and human care work together to turn intention into action.
Vitality AI
Precise and personalized health actions at scale.
Vitality AI identifies the health actions most likely to make a meaningful difference for each employee, then simplifies the experience into clear next steps and connects people with the right motivation, benefit or human support to follow through.
60 million life years, 2,800 dimensions
Three decades of longitudinal behavior data connected to clinical outcomes and claims, so personalization is grounded in what has actually changed people's health.
Value and propensity, together
Machine learning models weigh each possible action two ways: how much it could improve health and future cost, and how likely this person is to complete it.
Built on causal models
Our causal inference models have tracked the effects of behavior on individual outcomes from 2008 to now. The result is a platform that generates personalized insights at a 99.2% accuracy rate.
Sensitive to member context
Recommendations adapt as circumstances change, so the next action fits the person's life rather than just their risk profile.
Tailored nudges, rewards, and connections
Multichannel nudges and personalized rewards spark and sustain action. Targeted programs, support from health professionals, and referrals to relevant benefits help overcome barriers to engagement and address high risk areas.
Digital plus human support
Digital and human care, working as one.
Vitality AI identifies the right next best actions and motivations. Health professionals reinforce these actions through personalized individual and group coaching, clinical expertise, relationship-building, and proactive outreach.
Integrated health coaching
Delivered onsite or virtually
Our coaches help employees understand their health risks, overcome barriers, and take action across:
Wellbeing and prevention
Nutrition and physical activity
Weight management
Stress and resilience
Chronic condition prevention and management
Benefits navigation
Workforce health, safety, and injury prevention
By combining digital engagement with proactive human support, Vitality reaches diverse populations, including employees who are less likely to engage through digital channels alone. The result is one coordinated coaching model that connects technology, benefits, and human support to drive engagement, improve health outcomes, and reduce costs.
Injury prevention and musculoskeletal health
Our integrated approach to injury prevention and musculoskeletal (MSK) health helps employees reduce risk, address issues earlier, and build long-term resilience. Onsite health professionals provide coaching on ergonomics, movement, mobility, strength, and recovery while identifying emerging MSK concerns before they become more serious. By connecting workplace safety, employee health, and appropriate care pathways, Vitality helps employers reduce preventable injuries, healthcare costs, and workers' compensation risk.
Condition management support
Specialized health professionals work alongside our coaches to support chronic conditions and mental health through lifestyle coaching, clinical consultations, and connected digital journeys to improve outcomes and reduce complications. Registered Dietitians and Certified Diabetes Care and Education Specialists deliver nutrition counseling, medical nutrition therapy, and accredited diabetes prevention and management programs. Our GLP-1 medication compliance journeys are built to complement weight management journeys guided by our health professionals. All health professionals are trained to identify mental health and substance use concerns and connect employees with appropriate support, including dedicated onsite mental health counselors when needed.
Group programs, activities, and events
Community, shared experience and social accountability motivate behavior change through structured lifestyle and condition management journeys, guided by our health professionals and supported by wrap-around digital experiences.
86%onsite coaching engagement
7.5M+coaching sessions completed
32%lower medical and Rx claims costs for coached populations
91%member satisfaction with coaching
67%of participants with obesity lose weight, averaging 14 lbs per person
66%of participants with diabetes lower their A1C, and 19% achieve remission
Configured around your workforce — better health outcomes, fewer injuries, lower costs, all in one integrated approach.
Configurable to any population needs
Every workforce is different. Our flexible approach combines technology and human touch to address the risks of any employer's population — across industries, workforce sizes, locations, and working environments.
Built to reach the whole workforce
Digital scale with proactive human support helps employers reach and engage employees who may be harder to reach through digital-only programs, including frontline, industrial, multi-site, remote, and distributed populations.
One coordinated population health strategy
Digital engagement, virtual coaching, condition management, onsite care, workforce health and safety, and existing employer benefits work together within one configurable model — rather than operating as separate point solutions.
Vitality Status
Measure meaningful risk reduction, not just participation.
Employees earn Vitality Points for completing verified health actions. Points are weighted for their impact on health and future costs and accumulate to a Vitality Status: Bronze, Silver, Gold or Platinum. Status gives employees a simple, aspirational view of their progress, and gives employers a credible way to understand how engagement is translating into lower health risk and better outcomes.
Healthy ActionsPointsStatusLower risk
Points are weighted by their impact on health and future cost, and accumulate into four tiers: Bronze, Silver, Gold and Platinum.
Risk-adjusted total claims by Vitality Status
Indexed to Bronze unengaged = 100. Lower is better.
−15%
100
96
92
89
85
Bronze unengagedBronze engagedSilverGoldPlatinum
−15%
Lower claims
Independently validated: higher Vitality Status is associated with 15% lower risk-adjusted claims, even after adjusting for demographic and clinical differences.
The Validation Institute stands behind its assessment of this fact with a $100,000 credibility guarantee, alongside an independent ERISA guarantee of up to $1 million.
Vitality USA experience showing Vitality Status in the previous year against medical claims the following year. 93,000 members included in the analysis. Risk-adjusted for age, gender, client (as a proxy for product type), entity role and condition count to remove selection effects.
Outcomes and proof
What changes when the whole system works together.
Health outcomes
Healthier everyday behaviors
Greater preventive-care completion
Improved support for chronic conditions
Better follow-through on recommended actions
Workforce outcomes
Healthier, safer, more resilient employees
Earlier identification of risks
Stronger access to coaching and human support
Improved employee experience
Benefits outcomes
Better awareness and utilization of existing benefits
Less fragmentation
A clearer next step for employees
A more coordinated vendor ecosystem
Business outcomes
Reduced underlying health risk
Measurable claims impact
Greater confidence in wellbeing investment
More sustainable benefit strategies
A snapshot of what sustained engagement looks like across a Vitality population — from active usage and preventive service completion through to measurable claims impact.
Claims impact measures direct health claims only; it does not include drug costs or productivity improvements. Independently reviewed by actuaries at Arbital Health.
Vitality Funding Flex
From behavior change to healthcare affordability.
Most health and wellbeing programs stop at engagement. Vitality is uniquely able to go one step further.
Because Vitality Status is an independently validated measure of health management effort and risk reduction, employers can connect healthier behaviors to the way healthcare is funded in a way that was previously not possible. Employees who actively manage the risks within their control can share in the value they help create, while employers gain a more sustainable approach to managing healthcare costs.
The result is a powerful alignment of employee action, employer economics, and measurable health improvement. So powerful, in fact, that Vitality backs qualifying Vitality Funding Flex programs with a three-year net savings guarantee and puts 50% of eligible administration fees at risk.
