Alliance members will now gain exclusive access to Vitality’s digital engagement solutions at preferred GPO pricing.
CHICAGO, IL — [September 9, 2025]
Vitality, a global leader in behavior change and engagement, today announced a new Group Purchasing Organization (GPO) agreement with the Health Plan Alliance (HPA), a peer-to-peer learning organization for regional and provider-sponsored health plans.
This agreement allows Health Plan Alliance member health plans to contract directly with Vitality to access a comprehensive suite of digital engagement and behavior-change solutions, offered at exclusive, preferred pricing through the Alliance’s GPO program.
Regional and provider-sponsored health plans are facing mounting challenges: engaging members at scale, closing persistent gaps in care, and managing rising costs while competing with national players. Vitality’s platform tackles these challenges by combining behavioral science, data intelligence, and strategically applied incentives to deliver hyper-personalized “next best actions” that sustain engagement over time.
“Vitality’s core purpose is to help people live healthier lives, and this agreement extends that commitment to Health Plan Alliance members across the country,” said Kristin Rodriguez, Chief Strategy and Experience Officer at Vitality. “By partnering with HPA, we can deliver exclusive pricing and scalable engagement solutions to regional and provider-sponsored plans, enabling them to compete on quality, personalization, digital innovation, and wellness –– while managing costs.”
“Adding Vitality to our GPO program is a meaningful win for our members,” said Joe Lastinger, President of the Health Plan Alliance. “It gives them access to a proven set of digital engagement solutions at exclusive, negotiated pricing. It’s exactly the kind of partnership that helps regional and provider-sponsored plans compete more effectively and deliver greater value to their members.”
The agreement gives Health Plan Alliance’s more than 40 member health plans, which collectively serves over 20 million covered lives, with the opportunity to leverage Vitality’s offerings through the Alliance’s GPO.
More information about the program is available to Alliance members through the Health Plan Alliance.
About Vitality
Vitality is a leading global engagement and behavior change company, operating the world’s largest wellbeing platform and supporting over 40 million members across 42 markets. Built on a foundation of behavioral and actuarial science, Vitality’s platform delivers hyper-personalized, data-driven engagement that improves health outcomes, reduces healthcare costs, and enhances the member experience.
Vitality’s capabilities extend beyond digital engagement to include integrated coaching, condition management, and a CDC-accredited Diabetes Prevention Program (DPP). Through its robust partner ecosystem, Vitality also offers seamless access to solutions across mental health, nutrition, biometric screenings, and more—enabling health plans to activate a comprehensive, scalable strategy without the administrative burden of managing multiple vendors. Whether supporting Medicare Advantage onboarding or powering innovative commercial products, Vitality equips regional health plans with the tools to drive measurable impact and long-term value.
About Health Plan Alliance
The Health Plan Alliance is a peer-to-peer learning organization that unites more than 40 regional, provider-sponsored health plans across the United States. With a legacy spanning over 25 years, the Alliance fosters collaboration, innovation, and shared learning among its members—who collectively serve more than 20 million covered lives. Through strategic partnerships, educational programming, and group purchasing opportunities, HPA empowers its members to deliver high-quality, cost-effective care while navigating the complexities of today’s healthcare landscape. The Alliance is uniquely positioned to amplify the voice and impact of regional health plans, helping them thrive in their local markets and improve outcomes for the communities they serve.
Media Contacts:
Vitality press office
Stephanie Blank, FGS Global
stephanie.blank@fgsglobal.com
917-593-2907
