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Shared value population health management, powered by Vitality AI

Better health. Lower cost. Shared value.

Vitality connects prevention, healthy lifestyle behaviors, clinical action and condition management to engage people before curative care is needed. This turns better health behavior into measurable risk reduction and lower healthcare costs, and aligns the value created with the people and organizations that create it.

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Illustration representing shared-value population health management.
Our vision

Make healthcare more affordable and fair through behavior change.

Healthcare has more data, programs and point solutions than ever. What it needs is a better population health operating model — one that connects the right action to better health, translates better health into lower risk and cost, and shares that value to keep people engaged.

Change risk before it becomes cost.

Move prevention from a discretionary program to a measurable lever for improving health and managing healthcare economics.

Turn insight into action at scale.

Use Vitality AI, integrated human intervention, and behavioral science to identify and activate the next best action for each person, at the right time.

Create value people can feel.

Connect sustained engagement to meaningful rewards, stronger relationships and financial value for members, employers and health plans.

Who we work with

One shared-value model. Built for all payers.

Vitality brings together precision digital engagement and integrated human care, then applies that model to the priorities of employers and health plans.

Employers

Healthier, safer and more resilient workforces, with outcomes that reflect it.

Connect benefits, prevention, healthy lifestyle behaviors, safety, clinical action, and human care in one engaging experience. Vitality helps employers address risk earlier, make healthcare funding more affordable and turn investment in workforce health into measurable value in one integrated population health management strategy.

  • Precision digital engagement and meaningful rewards
  • Onsite and digital human care that reaches people where they are
  • Actuarially validated risk reduction and cost impact
  • Fair healthcare funding through Vitality Funding Flex
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Health plans

From distant payer to trusted partner in health.

Turn health plan data into sustained, personalized action across prevention, healthy lifestyle behaviors, clinical actions, condition management, and care plan adherence. Vitality helps plans engage members to reduce avoidable utilization, improve member health and build stronger relationships beyond episodic claims and care-gap campaigns.

  • Real risk reduction through sustained behavior change
  • Precision engagement at scale, powered by Vitality AI
  • Connected prevention, care and partner ecosystems
  • A more valuable, trusted member experience
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For qualifying employers

Proof that puts more than our reputation on the line.

With Vitality Funding Flex, Vitality can guarantee net savings by putting 50% of our fees at risk when qualifying employers implement the recommended program design.

Explore Vitality Funding Flex

Terms and eligibility apply. Subject to legal and compliance review.

50% of Vitality fees at risk on guaranteed ROI
Who we are

The pioneer of shared-value population health management.

For 30 years, Vitality has combined actuarial science, behavioral economics, data and incentives to make people healthier and enhance and protect their lives.

Vitality AI

Transforms complex health, behavioral, clinical and claims insight into precise, prioritized actions for individuals at scale.

Vitality Status

Connects verified engagement to an independently validated measure of health improvement and risk reduction.

Integrated human care

Combines digital engagement with coaches, clinicians and onsite specialists to reach populations digital tools alone cannot.

Shared-value economics

Aligns behavior, incentives and healthcare funding so better health creates value for people and the organizations covering them.

Measured, not assumed

We connect engagement to outcomes that matter.

Our model is designed to produce sustained action, measurable risk reduction and economic value, supported by real claims experience and independent review.

  • 15% lower risk-adjusted claims costs at higher Vitality Status levels
  • 4% lower aggregated claims impact, independently reviewed by actuaries
  • 5× uplift in completion of next best actions with Vitality AI
  • 60M+ life years of behavioral and clinical data

Proof points reflect the source materials provided and should remain subject to final substantiation, legal and compliance review before publication.

Make health improvement economically powerful

Build a healthier population and a more sustainable healthcare model.

Whether you are an employer or a health plan, Vitality can help engage people earlier in their health journey and connect better health behavior to lower risk, stronger relationships and measurable value.

Talk to our team