Inspiring people to do better every day


Vitality's behavior change platforms make the healthy choice the easy choice.

Better health is better for everyone

Vitality One

A new spin on health


Vitality One provides individuals with an exciting, personalized wellness journey that rewards daily engagement and creates long-term behavior change.

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Vitality Elevate

An elevated approach to health


Vitality Elevate is a comprehensive, customizable wellness solution that improves the health of your workforce—leaving employees more energized, engaged and productive.

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Powered by Vitality

Get Apple Watch. Get Active. Get Rewarded


Powered by Vitality gives participants the unrivaled opportunity to earn an Apple Watch through physical activity. The program has been proven by researchers to increase physical activity by up to 34%.

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Why We're Different

With more than 20 years of experience helping more than 16 million members, we’ve learned what healthy takes.


Data-Driven Personalization

When it comes to health, one size doesn’t fit all.

Our products use powerful data to deliver tailored content, experiences and incentives to individuals across the health spectrum—from those living a healthy lifestyle to those requiring support for chronic conditions.


Fun and Sophisticated Incentives

Healthy is easier when it’s fun. We use the latest in behavioral economics to provide a unique, gamified approach that rewards individuals for healthy behaviors, gets them hooked and keeps them coming back for more.


Unique Partnerships

We recognize that health is a team effort, so we leverage our unique partnerships with world-class brands like Apple and BIWORLDWIDE to connect members to the health solutions that will have the most positive impact on their health.


Strategic Support

When you make an investment in a wellness program, you deserve to be confident that you’re getting a return. We measure everything and provide you with continuous tracking and feedback, along with best-in-class client and member support.

Start seeing real results with a program that works.

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