Independent analysis confirms strong link between achieving higher Status and lower future claims and risk – across all member health states – making it a valuable tool for designing benefits linked to health management participation and outcomes.
CHICAGO, IL — September 30, 2025
Vitality, a global leader in behavior change and engagement, today announced that it has received a formal independent validation by the Validation Institute for Vitality Status as an effective tool for risk stratification, measurement and population health management for employers and their workforces.
Vitality members who achieve higher Vitality Status – a reflection of sustained healthy behaviors and engagement with the Vitality program – consistently incur lower future medical claims compared to those with lower engagement. These findings underscore the power of Vitality’s science-based platform, using smart technology, data, incentives and behavioral economics to inspire and reward healthy changes at scale.
Why this Validation matters for members and health plans
With our global data and actuarial expertise, Vitality is the only platform of its kind with a validated construct like Status – enabling employers and health plans to segment risk and design dynamic benefits that rigorously align member incentives, premiums, and/or copays with their efforts to manage their health risks.
While other wellbeing and health engagement platforms offer incentives and the ability to administer incentive plans, none deliver the same level of scientific rigor with a structure validated for outcomes. Vitality’s innovative Status combines a user-friendly, intuitive experience with an equitable design for all. It is a powerful intrinsic motivator that, within our ecosystem of features, drives high and sustained levels of member engagement.
Most importantly, the platform delivers measurable value: moving members from low to high Status (i.e., Vitality Engagement). Vitality Status is a proven marker of engagement and has been shown to reduce claims by 4% in an independently reviewed study, even when controlling for other variables. Hence, improved health outcomes correlate with reliable cost reductions.
Vitality’s integrated health and wellbeing engagement solution is designed to engage individuals at every stage of their health journey. Members earn Vitality Points by participating in a wide range of health-related activities, from completing workouts and biometric assessments to engaging with interactive features like the Vitality Health Review and Vitality Squares. As points accrue, members advance through Vitality Status levels – Bronze, Silver, Gold, and Platinum – unlocking greater rewards and incentives.
“Independent validation from the Validation Institute is a powerful endorsement of our mission and our methods, providing a strong credibility guarantee for Vitality’s approach,” said Kristin Rodriguez, Chief Strategy and Experience Officer at Vitality.
“This recognition affirms that when people engage with Vitality and achieve higher Vitality Status, they not only improve their health but also show significant savings for employers and the healthcare system, especially when integrated into the members’ benefits. We are proud to offer a solution that delivers proven results and measurable value.”
With this validation, the Validation Institute offers a $100,000 credibility guarantee that organizations can expect lower claims at higher Vitality Status, and that engaging more deeply in the Vitality platform and moving up in Status will correspond with meaningful reductions in healthcare costs.
“The relationship between Vitality Status and medical claims follows a strong linear pattern across engagement levels,” said Al Lewis, Founder and CEO of the Validation Institute. “This makes it a valuable, evidence-based tool for segmenting populations and designing benefits that encourage health management and participation.”
The full savings and validation report is available here. As one of the world’s largest wellbeing companies, with more than 42 million members in 41 markets, Vitality continues to set the standard for evidence-based, results-driven health engagement.
For more information about Vitality’s validated solutions, visit https://www.vitalitygroup.com/.
About Vitality
Vitality is a leading global engagement and behavior change company, operating the world’s largest wellbeing platform and supporting over 42 million members across 41 markets. Built on a foundation of behavioral and actuarial science, Vitality’s platform delivers hyper-personalized, data-driven engagement that improves health outcomes, reduces healthcare costs, and enhances the member experience.
Vitality’s capabilities extend beyond digital engagement to include integrated coaching, condition management, and a CDC-accredited Diabetes Prevention Program (DPP). Through its robust partner ecosystem, Vitality also offers seamless access to solutions across mental health, nutrition, biometric screenings, and more—enabling health plans to activate a comprehensive, scalable strategy without the administrative burden of managing multiple vendors. Whether supporting Medicare Advantage onboarding or powering innovative commercial products, Vitality equips regional health plans with the tools to drive measurable impact and long-term value.
Media Contacts:
Stephanie Blank, FGS Global
stephanie.blank@fgsglobal.com
917-593-2907
