Engagement Campaigns
Engage Members. Close Gaps. Improve Outcomes.
Our engagement campaigns help health plans reach the right members, at the right time, with the right message—driving action and measurable results.
Member engagement is hard—but essential
Health plans face increasing pressure to improve Stars, HEDIS, and CAHPS scores while reducing avoidable costs. Yet, members often ignore generic outreach. To drive real behavior change, you need campaigns that are personalized, timely, and delivered through the channels members prefer.
Targeted engagement campaigns that deliver results
Our engagement campaigns combine data-driven targeting, multi-channel outreach, and behavioral science to motivate members to take action. With our solution, you can:
Close care gaps
Screenings, immunizations, medication adherence, and more.
Improve quality metrics
Drive Stars, HEDIS, and CAHPS performance.
Personalize outreach
Tailored messaging based on member data and preferences.
Engage across channels
SMS, email, IVR, direct mail, and digital ads.
Why health plans choose our engagement campaigns
Boost quality scores
Targeted campaigns improve compliance with preventive care.
Increase member activation
Personalized messaging drives higher response rates.
Reduce administrative burden
We manage execution, tracking, and reporting.
Measure ROI
Real-time dashboards to monitor campaign performance.
Simple to Launch. Easy to Scale.
1. Define campaign goals
Identify target measures and member segments.
2. Build personalized messaging
Based on demographics, health data, and preferences.
3. Deploy multi-channel outreach
SMS, email, IVR, and more.
4. Track and optimize
Real-time reporting and performance analytics.
Thought leadership, articles, and resources
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Learn how Vitality can help.
