One only has to do a quick Google search to see that interest in the use of mobile fitness devices is growing as evidenced by a recent article by Bloomberg technology reporter Adam Satariano.
In this piece one of the sources commented that there is a lack of research on whether the use of these devices leads to lower health care costs and improved health. And as a matter of fact, there is available research. Earlier this year we released an analysis finding that when incorporated as part of a broader structured program, there was a measurable change in behavior. Those using devices when paired with incentives were more likely to reduce the prevalence of key risks such as BMI and cholesterol levels. Read the wearable devices technical brief.
Activity trackers generated an estimated $290 million in U.S. retail sales in 2013 according to the NPD Group and the market is expected to double this year.
Weve been involved since the beginning as one of the first wellness programs to integrate heart rate monitors and devices to track verified workouts . Today, pedometers like FitBit, activity trackers, heart rate monitors and smartphone applications are all integrated into the Vitality program from more than 100 unique devices. The graph above illustrates the increase in the activity count for each device type over the last three years.
For more devices insights from Vitality, check out our technical brief on the emerging technology trend.