Vitality Mall and Encouraging progress by rewarding success


Incentives have long been proven to be a force in driving initial and ongoing participation in wellness programs and promoting enhanced results. At Vitality, with a foundation based on actuarial science and behavioral economic theory, we know how far a little encouragement can go. We have successfully worked with several companies and organizations to provide incentives that can be acquired by accumulating Vitality Points for participation in a variety of verifiable wellness activities.

Members can redeem their Vitality Points in the online Vitality Mall where they can spend their accrued Vitality Bucks on a variety of purchases including fitness devices, music and charitable contributions. In April 2014, the mall introduced Gift Cards* which are redeemable for millions of items on the nation’s premier online retail site. The option to purchase Gift Cards has garnered positive feedback from Vitality members and increased interaction with the mall. The average dollar amount spent per member in the Vitality Mall in the period of May -October increased by more than one third over the same period in 2013.

Effective wellness programs need a no-hassle fulfillment and customer service experience. Amazon provides great value and well deserved rewards to our members.

* is not a sponsor of this program. For complete gift card terms and conditions, see All Amazon ®, ™ & © are IP of, Inc. or its affiliates. No expiration date or service fees.


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