Vitality Expands Behavior Change Platform with New Strategic Partners Focused on Diabetes Prevention and Management and Financial Wellness


Vitality Group, a global health and wellness company committed to making people healthier, is expanding its behavior change platform with five new strategic partners*: Health Enhancement Systems, Livongo, MoveSpring, Omada Health and SmartDollar.

The Gateway program integrates strategic partners across the broader health environment to connect employees to the right resources at the right time that will improve their health. The new partners add capabilities around prediabetes and diabetes care as well as financial wellness.

“Due to the success of the Gateway program in driving member engagement and health activities, we’re expanding the program for 2019,” said Tal Gilbert, Vitality USA CEO. “In its first year, two-thirds of Vitality clients completed Gateway activities and more importantly, members with an elevated risk factor were 20-25% more likely to participate in relevant Gateway events. By bringing on these additional best-in-class providers, we will go deeper into the clinical setting to support people with chronic conditions.”

As part of the Vitality program, employees receive personalized and dynamic health recommendations and resources specific to their needs in a way that meets them where they are while also providing employers the opportunity to amplify their own benefits and programs. These offerings are supported by Vitality’s proven expertise in behavioral science and incentive strategies to help employees overcome common decision errors.

“When employees come to work, they bring their financial problems with them,” said Brian Hamilton, Vice President of SmartDollar. “That stress is real, and it effects productivity, turnover, and healthcare costs. We’re thrilled to team with Vitality Group to reach people who need a proven, step-by-step plan so that they can stop living paycheck-to-paycheck and start saving for their future.”

Initial program success:

  • Wide adoption of Gateway — For the most engaged clients, 50% of registered members participate in program and partner events. First year success saw 42% increase in activities per members per month for Vitality employer clients participating in Gateway platform.
  • Increased engagement — Members who report higher financial stress levels are 20% more engaged in financial health Gateway events.
  • Measurable results — members who participated in Gateway in 2018 saw a 70% greater improvement in health risks than members who did not.

“Vitality’s dedication to putting the customer first is one of the many reasons behind our partnership through the Gateway program,” said Anthony Knierim, COO, MoveSpring. “We strive to make health and fitness fun for everyone through our activity and step challenge platform. That means being responsive and in-tune with both our admins and end users. Our relentless focus on engagement, fun, and ease of use is what makes our app experience top-notch and we’re thrilled to be the premier activity challenge product available to Vitality clients.”

Livongo Chief Commercial Officer Jim Pursley commented, “Livongo and Vitality Group align well in terms of our overall mission. By better integrating into the healthcare ecosystem and using a clinically proven and data-driven approach, we can effectively make it easier for people living with chronic conditions to stay healthy by driving measurable behavior change. We are excited about this partnership and the opportunity to offer our members a world-class experience while driving a measurable impact for our shared clients.”

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*Vitality collaborates with a multitude of organizations. Those listed here reflect the latest offerings.

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