The Vitality Group Brings Wellness Model to Mid-market Employers


To enable employers with fewer than 1,500 employees to incorporate Vitality, the world’s first and largest incentive-based wellness program, as part of their health benefits offering, The Vitality Group has launched Vitality Agency Services.

Vitality Agency Services offers employers, brokers and consultants access to a local independent agency with experienced local benefit distributors that support the Vitality program. Vitality agency distributors receive the same training as current Vitality employees and work exclusively for Vitality Agency Services, ensuring the quality and integrity of the Vitality program is uniform among all groups.

“Small businesses account for more than 99% of all businesses in the U.S. and when it comes to workplace health, these organizations have historically offered fewer wellness benefits than larger companies,” said Alan Pollard, CEO, Vitality. “By offering the Vitality program to a whole new segment of the U.S. population, we have the unique opportunity to motivate real long-term health change.”

How Vitality Works

Members start with an online Health Risk Assessment that identifies relative risk factors for each member and provides them with their Vitality Age™. This is a scientifically calculated representation of their risk-adjusted or “true” age, allowing each member to easily understand how their current behaviors are impacting their health.

Each member is then presented with a Personal Pathway™, a recommended set of activities and goals to assist them in improving their health. Members can select from more than 30 health-related activities including exercising, achieving health goals such as losing weight or stopping smoking, receiving routine preventive care, such as a prostate exam or mammogram and participating in a health education program. Members are incentivized for their participation throughout the program and earn rewards.

For three of the last four years Vitality clients have received the prestigious C. Everett Koop National Health Award for measurement and evaluation of evidence-based, workplace health promotion programs.


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