Shapa Names Vitality’s Chief Strategy Officer Stephen Mitchley to Board


Shapa, a Silicon Valley firm focused on chronic disease management and prevention – co-founded by behavioral economist Dan Ariely and Nati Lavi – appointed Stephen Mitchley, Chief Strategy Officer of Vitality Group, to its board of directors

“We welcome Stephen as a new member to Shapa’s board of directors”, said Nati Lavi, CEO and Chairman, Shapa. “Stephen is passionate about health and his global experience and strategic business knowledge will help strengthen our organization’s impact in the health and life insurance industries. Stephen will provide fresh insights to our technology and business priorities as we continue to grow our firm at an accelerated pace.”

In his role as Chief Strategy Officer at Vitality Group, a global health tech company, Mitchley leads the digital and global partner disciplines. He brings 25 years of experience and expertise in overseeing operations and technology to the Vitality Group product team. Mr. Mitchley joined Vitality Group’s parent, South Africa-based Discovery Holdings Limited, in 2000 with involvement across the group, leading large-scale process re-engineering activities and designing and building operations for new products and services.

Shapa and Vitality entered a partnership in August 2018 to provide the Shapa scale as part of the Vitality program. Vitality members receive personalized and dynamic health recommendations and resources specific to their needs in a way that meets them where they are while also providing employers the opportunity to amplify their own benefits and program offerings. These offerings are supported by Vitality’s proven expertise in behavioral science and incentive strategies to help employees overcome common decision errors. Available through Vitality’s dynamic digital platforms, Vitality connects members to the right resources at the right time for them.

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