Personalized Prevention: Harnessing Technology Catalysts for Change

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By William Rosenzweig

Every day, we meet opportunities to improve our health. More opportunities than we probably even realize — to eat good food, get outside and be active, and steer clear of cigarettes. Despite a wealth of evidence that a healthy lifestyle goes a long way to prevent the onset of chronic diseases, Americans — and particularly those of working age — continue to miss out on these chances.

Today, an estimated one-fifth of adult Americans smoke, and more than one third are obese. These unhealthy habits contribute to the United States’ extraordinary healthcare costs. Approximately $2.7 trillion is spent annually on healthcare, totaling 17.9 percent of US GDP.

[For full blog post, click on WIRED link above.]

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