PepsiCo: Putting “Performance with a Purpose” to Work

By Alexandra Luterek and Vera Oziransky

What do Naked Juice, Sabra Hummus, Doritos, and Cheetos have in common? They are all PepsiCo brands that make their way into schools, workplaces and communities every day. PepsiCo’s Performance with a Purpose strategy, launched in 2007, aims to integrate financial performance with sustainability, and has led the company to invest heavily in product research and development, expand its healthy food portfolio, and sharpen its focus on attracting a talented workforce.

PepsiCo’s move toward a healthier portfolio reflects a growing shift in the food and beverage industry to identify opportunities to create Shared Value and respond to the call for a culture of health, championed by the public health community in response to the growing chronic disease epidemic.

In 2009, PepsiCo employees launched Food for Good (FFG) and its CEO, Indra Nooyi, spearheaded the Healthy Weight Commitment Foundation (HWCF). FFG is an initiative in partnership with the U.S. Department of Agriculture (USDA) summer food service program and local non-profits to deliver meals to underserved communities through financially sustainable, business-driven solutions. Through HWCF, PepsiCo worked with more than 200 other businesses to remove 6.4 trillion calories from the marketplace.

Read more about how PepsiCo is creating Shared Value between population health and business profitability and how businesses and communities can work together to do so in our upcoming report, Beyond the Four Walls: Why Community is Critical to Workforce Health, to be released on July 28, 2015.

How does your company leverage business solutions to local population health challenges? We’d love to hear how, either below or on social media at @VitalityInst and using #Beyond4Walls


Photo credit: Stanford University

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