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How Vitality is Honoring Black History Month 

By Patricia Alvarado
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Vitality created Project IDEAL in 2020 to prioritize Inclusivity, Diversity, Equity, Accessibility, and our core value of Liberating the Best in our People. Since its inception, members of Project IDEAL have worked together to create strategic priorities to support their initiatives. These initiatives have included partnering with external DEI experts from organizations including Kaleidoscope Group, Justice Informed, and the Trevor Project, encouraging the use of personal pronouns in email signatures, weekly content focused on DEI education and awareness, and much more.

This year, in honor of Black History Month, the Project IDEAL team is excited to partner with Hudson’s Catering and Event Planning, a local Black-owned business led by Chef Tyron Hudson, to bring a fantastic breakfast spread into our Chicago office. Tyron’s love of food, cooking techniques, and the development of flavors all stem from his time spent cooking with his mother, who taught him the importance of presentation and intuition. He was encouraged to start his catering business in 2008 after hosting a Sunday meal for the cast and crew of a film he was working on, and the rest, he says, is history!

Later the same day, Vitality employees will attend a lunch-and-learn where they’ll watch an insightful discussion between Yale law professor, civil rights scholar, and founder of ‘intersectionality,’ Kimberlé Crenshaw and Yale professor of Ethnicity, Race, & Migration and American Studies, Daniel Martinez HoSang. The concept of intersectionality has been raised in multiple learning sessions with Project IDEAL over the past few years, so we’re excited to further the conversation and learn more about the importance of questioning societal structures from two important critical thinkers.

Project IDEAL is committed to supporting local businesses and organizations within the community, and we’ll continue to share updates on their upcoming initiatives on this channel.


Patricia Alvarado is an Associate Marketing Specialist and one of the founding members of Project IDEAL at Vitality. She discovered her passion for advocating for marginalized communities while earning her BFA in Fine Art from the Minneapolis College of Art and Design and is a proud Filipina who enjoys walking outdoors, watching movies, and listening to house music.

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