Cash Back On Broccoli: Health Insurers Nudge Shoppers To Be Well

March 9, 2013 NPR

At $2.50 a pound, broccoli may seem too expensive. But cut the price by 25 percent, and our thinking about whether we should buy it may change.

A study published in the American Journal of Preventive Medicine concludes that rebates on healthy food purchases lead to significant changes in what people put in their grocery carts.

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