AIA and Discovery Launch “AIA Vitality” in Asia-Pacific

January 3, 2014

Discovery Limited, the parent company of The Vitality Group, and AIA Group Limited, a global leader in life insurance, have announced a strategic joint venture to bring AIA Vitality, an innovative wellness-based life insurance model, to the Asia-Pacific region. The new model will incorporate the same Vitality health and wellness program at work in the U.S. and elsewhere.

Asia-Pacific is fast becoming vulnerable to the rising impact of chronic diseases. It is now clear that, in particular, three lifestyle choices– smoking, poor nutrition and physical inactivity– are responsible for more than 50 percent of all mortality cases. The AIA Vitality Wellness Solution will offer behavioral change products designed to deliver improved health and lower premium rates for AIA policyholders.

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