- For Health Plans
Vitality for Health Plans ➔
Vitality partners with health plans to improve quality, reduce costs, and engage members through a comprehensive suite of solutions
- For Employers
Vitality for Employers ➔
Vitality partners with employers to transform your engagement strategy and drive short- and long-term outcomes
How we can help
- Our Program
- Why Vitality
- Company
- Insights
Vitality for Health Plans
Making people healthier, one behavior change at a time.
Vitality helps health plans transform engagement strategies, improve outcomes and reduce costs—delivering measurable results for your organization and your members.
Built by a Health Plan. Designed for Yours.
Vitality was created by a health plan to crack the toughest challenges: behavior change, claims costs, and quality performance.
Today, we partner with health plans nationwide to deliver personalized, digital-first engagement that drives measurable results—because when members engage, outcomes improve.
Vitality is a proud 2025 Gold Sponsor and GPO partner of the Health Plan Alliance
Respond to the Market. Better and Faster.
Stay Ahead in a Rapidly Changing Landscape.
Changing regulations, shifting consumer trends, and digital and AI advancements are a lot to keep up with. You need to respond proactively—without overhauling your strategy or setup.
Why not leverage the analytics and tech power of an experienced global player to deliver on your promise to transform the health of your communities? Or tap into our account managers, behavioral scientists, actuaries, and marketers to augment your in-house talent?
After all, Vitality was created by a health plan to solve these challenges. It’s in our DNA.
A Comprehensive Suite to Meet Your Needs
Start where you need and scale as your strategy evolves:
“Getting my Vitality Points is very motivational for me. I walk - even when I don’t want to - to get my points. My friends and family all know how important Vitality is to me.”
Grow Membership. Reduce Carve-Outs. Keep Members Engaged.
Clients have seen a 36% sales uplift after embedding Vitality. Our flexible solutions help you attract and retain members and groups, deliver benefits they love, and reduce carve-outs.
What does it mean for you?
Better Engagement. Better Outcomes. Better ROI.
Lackluster member engagement? We can help kickstart it—and keep it going. Members who engage begin to care about their health and do something about it, too. The more they engage, the better they feel. The better they feel, the more they engage
Healthier behaviors + members who stay = higher customer lifetime value.
By helping your members prioritize their health early, we help lower costs so your hard-earned revenue translates into a healthy bottom line.
4%
reduction in
claim costs
Vitality reduces health claims costs by 4% on average
regardless of risk, demographics, or willingness to engage.
Independently reviewed by
actuaries at Arbital Health.
Independent actuaries at Arbital Health have reviewed the methodology and have found the methodologies used for estimated cost savings and ROI to be consistent with industry best practices. They found the estimates to be reasonable, and, because comparisons are between highly-engaged and less-engaged populations (rather than engaged vs unengaged), potentially underestimate savings.
0
%
of members interact each month
+
0
%
increase in physical activity for high BMI members
+
0
%
increased likelihood of Vitality members to visit preventative care
0
+
Years of experience. Trusted by leading health plans and employers
Ready to Transform Member Engagement and Care Management?
Let’s build a strategy that improves outcomes, boosts quality performance, and reduces costs for your health plan.
Thought leadership, articles, and resources
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Learn how Vitality can help.