Vitality Thought Leadership

Taking action for health promotion and chronic disease prevention

The Commission findings included five recommendations to build a culture of health in America:

Invest in prevention science.

Prevention science, as the systematic application of scientific methods to the causes and prevention of health problems in populations, should be supported. It should also be extended beyond epidemiology and public health to include behavioral economics and new personalized technologies. Health education and leadership should reach beyond public health and policy to include medicine, law, architecture, technology, ergonomics, human factors, transportation, and agriculture.

Strengthen and expand leadership to deliver a unified message for health and prevention.

Advocates of prevention in the public and private sectors should be coordinated and join in common cause to develop coherent messages supporting a culture of health. A credible and influential multi-sector network should be developed that operates synergistically, using evidence-driven advocacy for the value of prevention. This includes local leaders who tackle challenges and implement solutions tailored to the needs of their communities.

Make markets work for health promotion and prevention.

Markets should be stimulated to encourage consumers to purchase and use healthier products and services. New products, services, and technologies for healthier lifestyles should be commercialized with the support of incentives and structures that favor innovation and early adoption.

Integrate health metrics into corporate reporting.

Companies should generate shared value by integrating standardized metrics on the health of their workforce into annual financial reports. Forward-thinking business leaders will understand that the health of their workforce is an asset: Human capital is core to sustained competitive advantage.

Promote strong cross-sector collaborations that generate a systemic increase in health promotion and prevention across society.

Non-health sectors should be engaged to tackle all factors that influence health. Advocates for health should understand the priorities of other sectors where they aspire to make progress, and should work collaboratively to develop policies and a case for prevention.

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