Vitality is expanding its Strategic Marketing team and hiring for an experienced Director of Health Plan Marketing. As Director of Health Plan Marketing, you will be responsible for developing end-to-end marketing strategies and communication plans that promote Vitality’s health plan offerings and provide leadership and guidance to a Marketing Manager.
Duties and responsibilities:
• Research competitors to stay in touch with similar products and offerings
• Analyze marketing trends to identify innovative and effective marketing strategies
• Develop and implement marketing and promotional strategies to drive leads and the growth for Vitality’s health plan strategy
• Analyze customer data to identify key communication needs and develop communication plan to address these needs and drive member engagement.
• Research competitors to stay in touch with similar products and offerings
• Develop marketing strategies and launch plans for new product innovations
• Provide creative direction to design and communications teams.
• Develop, implement, and manage digital campaigns
• Leverage evaluation tools and report on campaign success metrics
• Develop thought leadership pieces, such as white papers
• Nurture a successful brand image
Personal Attributes and Skills
• Proactive leader who seeks out new marketing opportunities and ideas
• Excellent communication skills, both written and verbal
• Strong analytical and problem-solving skills
• Highly creative innovator with a strategic mindset
• Proficient in marketing research and statistical analysis
• Desire to build strong relationships throughout the business
• Advanced level of attention to detail
• Strong work ethic with focus on value-added delivery
• Ability to handle change and navigate ambiguity
• Superior relationship builder and networker
• Prioritizes deliverables and manages expectations
• Deals with complex issues and migrate between detailed and high-level requirements
• Understands business dynamics and strategic challenges
• Commits to excellence
• Driven to exceed expectations
• Deals well with continuous change
• Ability to lead groups and be decisive
• Highly organized and able to meet strict deadlines
• Knowledge of digital marketing campaigns, including SEO, AIO
• Work collaboratively with colleagues and staff to create a results-driven, team-oriented environment.
• Ability to, develop marketing forecasts, estimate costs, and manage program and project budgets.
• Proficient in the use of Microsoft Office.
• Extensive experience in creating sales presentations
Preferred Qualifications
• Bachelor’s degree in marketing, communications, business administration, advertising, or related field.
• A minimum of 10 years of relevant experience in marketing, communications, and advertising
• A minimum of five (5) years’ experience in health plan marketing
• Experience working with government programs such as Medicare and Medicaid.
Employment Equity
Vitality is an equal opportunity employer. All employment decisions are based on qualifications, merit and business needs.